2009 Lagonda Concept
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(from Aston Martin
Press Release) Aston Martin is proud to announce the
return of Lagonda, one of the oldest and most iconic names in luxury
car manufacturing.
The revival of Lagonda fulfils a long-term vision and will bring
performance luxury into new markets and territories around the world
for Aston Martin Lagonda. Ultimately, Lagonda will be a strong
presence in 100 global territories, vastly increasing the global
brand reach of the company and extending to new customers.
Reflecting its remarkable history, the brand will return to Russia,
enter emerging markets in the Middle East, South America, India and
China, as well as responding to demand from the dynamic,
innovation-focused consumers of Europe, North America and the Far
East.
The Lagonda is the luxury car of the future, says Aston Martin
Lagonda Chief Executive, Dr Ulrich Bez, a combination of total
usability, a new form and innovative new technology and materials.
Lagonda is committed to innovative new propulsion technologies, new
materials and elegant forms, creating a functional luxury for the
near future. Critically, the brand will allow the exploration of
alternative powertrain solutions including flexfuel, low emission
diesel and hybrid systems. Lagonda will epitomise the intersection
of craft, design and technology with Aston Martin's established high
performance expertise.
The intention is for Lagonda to enter the market place with a unique
performance avant-garde luxury product, a vehicle that combines
exceptional ability with unsurpassed elegance, inside and out. The
LAGONDA CONCEPT is a powerful four-wheel drive, four-seater car that
will satisfy the most discerning and demanding owner.
An Aston Martin is an authentic, pure sports car, says Dr Ulrich
Bez, but Lagonda is something else, a new brand that will reach
into new markets. Lagonda will create a new kind of customer
relationship, instilling the spirit of travel, adventure and style
into a single, formidable package.